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Digital Strategy
Social Media ︴Website ︴Email Marketing ︴Capacity Building
Digital Innovation and Strategy Leadership at GEAPP: Led the complete overhaul of the GEAPP website, incorporating advanced modular designs and scrollytelling features, significantly enhancing online visibility and user engagement. Spearheaded the global brand, creative direction, and social media strategy, achieving a 450% increase in social media followers across platforms like X and Instagram, and establishing a strong LinkedIn presence with nearly 30,000 followers and close to 1 million impressions in the first year.
Global Digital Enhancement Initiatives: At UNFPA, directed the enhancement of digital capabilities across 130 offices, providing essential support, training, and guidance in digital governance, analytics, and campaign management, which improved digital engagement metrics by 40%. Launched the 'C.O.llaborate' knowledge management platform, significantly advancing global digital strategies and campaign outcomes.
Creative and Strategic Social Media Campaigns: Demonstrated exceptional creativity and strategic insight in leading high-impact communication campaigns for SEforALL, including the Youth Summit and SDG7 Pavilion at COP26, significantly increasing social media following and engagement rates. Managed brand strategy and social media initiatives, contributing to a substantial increase in awareness and participation in sustainable energy initiatives and campaigns.
Designed the #SDG7BeBold campaign for Sustainable Energy for All. On the launch date of the campaign, published 23 videos from different people from 23 timezones, each saying how they want the governments, organisations, civil societies, private sector to be bold for Sustainable Development Goal 7.
Spearheaded the branding and digital communications strategy for SEforALL’s SDG7 Pavilion at the COP26 in Glasgow, which housed 80+ side events and 400+ speakers. Produced a comprehensive content calendar during the lead-up to the event and at 2-week event itself, activating youth leaders and high-level energy experts, including John Kerry. Produced a simple social media template used by all partners for the event.
By captcha-ring how energy affects our day-to-day lives and emphasizing that energy—indeed—is everywhere, this campaign hopes to give a fresh perspective towards how much we take energy for granted, and even more how we, especially governments, should treat energy access as a basic right that provides everyone the opportunity to fulfill their potential and the tools and productivity needed to succeed in life.
Produced infographics for the IAEA’s Incident and Emergency Centre (IEC) Twitter page which I managed from 2017-2019.
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Events
Design ︴Coordination
SEforALL Campaigns and Events: Played a leading role in orchestrating high-impact campaigns and events such as the Youth Summit and the SDG7 Pavilion at COP26, which resulted in thousands of registrations and participants from around the world, effectively establishing the SDG7 Pavilion as a central hub for SDG7 partners and showcasing a significant impact on global sustainable energy initiatives.
IAEA Emergency Communications and Event Branding: Led the development of a comprehensive events branding package and a digital communication strategy for the International Symposium on Communicating Nuclear Emergencies to the Public, contributing to a standardized approach to communication during emergencies and enhancing public understanding of nuclear science through well-crafted educational materials.
Embassy of Japan Event Support: Assisted in the planning and execution of key cultural and informational events, such as Japan Week and MEXT exhibitions, playing a vital role in promoting Japanese culture and information through meticulous event coordination and management of the monthly embassy publication, the Japan Bulletin.
3
Brand & Design
Branding ︴Infographics ︴Reports
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